braains.io The Smell of Clean

Do you smell that? If not, don't worry. Like many things, smell has a genetic component, and not all smells are detectable by everybody. At Scents and Sensibilities, the audience was given cards that contained a variety of encapsulated scents. One such scent, a synthetic musk called galaxolide, illuminates how we perceive smells genetically as well as culturally.

Watch the Full Program Here: https://youtu.be/oyEQcHBoGWc
Original Program Date: June 4, 2011

The World Science Festival gathers great minds in science and the arts to produce live and digital content that allows a broad general audience to engage with scientific discoveries. Our mission is to cultivate a general public informed by science, inspired by its wonder, convinced of its value, and prepared to engage with its implications for the future.

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braains.io The Smell of Clean
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